In the business world, Nike usually is a shining star.
But it was the lack of precision with words that sank the company’s chance to sign NBA superstar Stephen Curry to an endorsement deal and sent him instead to competitor Under Armour.
According to a report from ESPN, the executives from Nike sat down with Curry and his father, former pro basketball player Dell Curry, to make their pitch in 2013. Stephen Curry had been under contract as a Nike endorser, and it was time for the rising star to renew.
But from the outset, the meeting didn’t go very well. A Nike executive greeted the younger Curry by pronouncing his name “Steff-on”; the proper pronunciation is “Steff-en,” however. And then, a slide on the PowerPoint presentation that Nike made detailing their offer to Curry instead had the name of another NBA star, Kevin Durant.
When you are putting together a proposal for any client, you can’t have any errors. And that starts by knowing the client’s name and going the extra mile to proofread all your materials.
Nike learned a valuable lesson in the form of a mistake that sent the reigning MVP of the NBA to a competitor. Don’t let that happen to you. Good writing. Good editing. Good proofreading. They make all the difference.
(NBC Sports photo)
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