Every small-business owner stares at a lengthy to-do list each morning. One thing that often isn’t on that list that should be, at least once a week?
Writing a blog.
These days, blogs aren’t tangential to your marketing efforts. They’re integral. Posting a blog to your website helps your business to stand out in a crowded field. It gives you instant credibility and allows you to show your expertise in the industry.
That’s just for starters.
A well-written blog will move you up on the search results in search engines. Google, for example, will scan your website to look for fresh, original content that adds to the discussion of a topic. Once it finds that authoritative content, over and over again, your site will move up on Google. Quality, original content that takes advantage of search-engine optimization will increase the number of visitors to your site. The more you blog, the greater the chance you have of being found on search engines.
Remember that blogging needs to be a sustained effort. One blog here and there won’t do the trick. You need to continue to share informative, SEO-rich content for it to make a difference. As you continue to blog, and to add to your impressive collection of content, the blogging will pay off.
And if you don’t blog? You don’t take advantage of the chance to build trust with potential customers, engage with readers who can use that opportunity of a blog to ask questions or interact, sell your product or increase your search-engine optimization.
Blogging. It sounds like a no-brainer to us.
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