A friend of ours started looking for a home recently. So she pulled out the real-estate guide in her local newspaper and perused the Realtor ads.
One, in particular, struck her. Her next move? She went to the Realtor’s website and looked at the home page.
The first photo she saw was clear, picturesque and stretched across the entire page.
A good first impression. But the second, third, fourth and fifth impressions?
Not so much.
The headline about the town where she really wanted to live had an extra letter in it, in big type. She thought: “Everyone makes mistakes, right”?
The potential customer scrolled until she got to the school districts she was most interested in.
Three of the eight were misspelled, in even bigger type. Our friend started to feel uncomfortable but remained on the website.
Another picture of a home then caught her eye in a county that appealed to her, but she saw another misspelling, this time in nearly the biggest type on the page.
The potential client pondered for a moment. “If they make so many mistakes when they’re trying to recruit customers, what are the chances they’ll make mistakes in mortgage paperwork, after they already have someone in the door?”
The answer? Probably pretty high.
Our friend left the website, headed back to her newspaper real-estate guide, and searched for another potential Realtor.
If the error-ridden website in this example belongs to you, you just lost a shot at big bucks.
Mistakes such as this – typos, misspellings, sloppiness, whatever you want to call them – make your business look unprofessional. That's an attribute you definitely don’t want as you’re trying to build your brand.
That’s where PRigital comes in. We are experienced editors. We’re used to finding – and fixing – mistakes before they ever get published.
So check out our PRigital for Real Estate page and then call or email us to talk about how we can help.
We’re confident we would make a good team.
You own a small business and have a website. Or a Facebook page. Or a business card.
Those platforms advertise your skills, your talents and your services, and they list your phone number. Except you never noticed that your phone number is missing a digit and that your pricing section offers a coupon that is 100 percent off, rather than 10 percent off.
These mistakes aren’t only embarrassing, they’re costing you money.
We’ll catch those mistakes. The principal editors at PRigital are accustomed to fixing those kinds of errors – we’ve been doing so for years.
Accuracy is the most important element of your business content.
Unless it’s a special case, you aren’t going to discount your work 100 percent. And you probably won’t get the job when you have to explain that you made a pricing mistake. If your phone number is missing a digit, clients won’t be able to contact you, and they probably won’t take the time to Google the real number.
Catching mistakes. Making your content as perfect as possible.
It’s what we do at PRigital.
Welcome to PRigital Solutions!
Our business name sounds a bit funny, but our mission is very serious: to help business owners and professionals in all fields with their written content needs. Words that both are printed and published digitally. Print meets digital.
For consumers to look upon your business favorably, you must have a website. It doesn’t matter if you have one employee or 100. The first place consumers look today isn’t the Yellow Pages; instead, they let their fingers do the walking on the keyboard. If your business doesn’t have a website, potential customers won’t find you. And if that website hasn’t been updated in six months or a year, or if typographical, factual or grammatical errors exist, prospective customers will get the impression that if you don’t pay attention to details about your business, you won’t focus on the details of theirs, either.
Content writing isn’t your specialty. But it is ours. PRigital Solutions will write the words for your website or hard-copy manuscripts that will powerfully and accurately share the message of your business, or we can tweak what you have written to give it that professional touch.
We offer a free website consultation, whether it's reviewing your current website or talking through what your website should include. We also can take over your social media posts, or write your traditional brochures or annual reports.
PRigital’s principals have years of experience in both print and digital media. We approve all content before you see it and make sure it is tailored to your market. And we will work with you until your message is perfect.
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