Spotted in the stack of papers that has accumulated on the PRigital desk, this headline from a July 2014 edition of the Denver Post: "Troy Tulowitzki's name misspelled on 15,000 Rockies jersey giveaways"...
Yes, on July 26 of that year, the first 15,000 fans who went to Coors Field in Denver received a replica of then-Colorado Rockies' star Tulowitzki's jersey -- only the name above his number 2 was spelled T-U-L-O-W-I-Z-K-I. (Maybe Vanna White failed to turn over the second T in his last name?)
Anyway, the Rockies gave out the jerseys, then said they would have them reprinted and fans could trade in their shirts when the new ones were available. Plus, each person who turned in a shirt received a free ticket to a future game.
The promotion designed to celebrate fan-favorite Tulowitzki turned out to be a costly one. The Rockies had to apologize to fans and to the sponsor named on the shirts, replace the giveaways and absorb the cost of the free tickets.
That's why every business must ensure that professional proofreaders go over all marketing materials before they are distributed. It's a small price to pay to avoid such a PR and financial hit.
At PRigital Solutions, this work suits us to a "T."
(Photo credit: Denver Post via Twitter)
The world according